Joint Symposium Seeks to create Bridges between Russian and Asian Marketing and Managementadmin
Within the XVI April Global Academic Conference, HSE hosted a symposium that is joint of worldwide Alliance of advertising & Management Associations (GAMMA) co-organized with Korean Scholars of Marketing Science. Themed ‘Bridging Asia and Russia in worldwide Marketing & Management’, the big event aimed to market cooperation that is academic scholars doing work in the areas of marketing and administration in Russia and Asia. Professor Olga Tretyak (HSE), Professor Vera Rebiazina (HSE) and Professor Jaihak Chung (Sogang University) co-chaired this joint symposium. The middle for Sustainable heritage & mail order ukrainian provider of Yonsei University and Korea Economy & Management developing Institute had been lovers.
Professor Kim, Executive Secretary of Korean Scholars of Marketing Science, and Professor Ko, President of worldwide Alliance of Marketing & Management Associations were among the list of organizers associated with occasion. Professor Kim explained that the symposium ended up being conceived through the 2014 worldwide Marketing Conference in Singapore. a unique session called Marketing in Russia had been arranged, mainly by teachers from HSE, also it had been thought that it will be a good concept to keep a joint symposium at HSE in Moscow.
‘For GAMMA, it will be the first ever attempt to arrange scholastic tasks in Moscow. The theme of our symposium that is joint is and Asian perspectives in advertising and administration,’ said Professor Kim.
The region of Russian advertising is quite strong in business-to-business advertising. Korea has lots of marketing scholars learning not merely B2B, but in addition consumer-to-business and aspects that are especially business-to-consumer. Which means that there clearly was huge prospective to generate joint research projects and also to cooperate with one another
Professor Ko stressed that the symposium happens to be extremely successful and an excellent initial step towards fruitful cooperation. ‘We’ll continue collaborating on seminars and magazines. We now have worldwide Marketing in Hong Kong in 2016, and we’ve already invited Professor Olga Tretyak and Professor Vera Rebiazina to take part. You want to possess a lot more people from Russia. We publish two journals that are official Taylor and Francis located in Oxford (UK), Journal of worldwide Scholars of advertising Science and Journal of worldwide Fashion Marketing, so we want to ask more Russian scholars from HSE – there are lots of capable scholars right right right here – to the editorial review board. We aspire to introduce more Russian marketing research to your globe. We might be very happy to do have more submissions from HSE and marketing that is also russian in general’.
Professor Ko included there are intends to signal cooperation agreements between HSE and Yonsei University (Southern Korea) that will add various trade programmes and perhaps double-degree programmes, especially in the location of fashion and luxury advertising, that will be certainly one of Professor Ko’s aspects of specialization.
Professor Ko views two challenges that are main marketers today. First, you can find technology dilemmas. Social internet marketing and ecommerce affect our everyday life style and customer degree, which inevitably influences company. 2nd, you will find ecological dilemmas while the dilemma of sustainability. Several documents on sustainability advertising had been presented during the symposium. Recently in Korea, severe polluting of the environment originated in China because of its increased industrial task. Businesses should really be accountable for these problems but during the time that is same it is vital to think of company sustainability together with important thing, he thinks.